I asked this question on the blog and on Twitter yesterday. And so far all the answers have been about the companies, and imho they’ve been wrong. First, there are plenty of huge tech companies that have set out to own podcasting, and were fairly sure their dominance in other categories would help them achieve dominance in podcasting. I’ve listened to their bluster and at times have been worried that it might work. After all Google owns search, and Apple made the iPod (and therefore it’s assumed by many that they invented podcasting). Amazon owns Audible which dominates audiobooks. Spotify is huge, and they’ve set out to dominate podcasting, and maybe they will, but they haven’t so far.
Second, how do I know that no single tech company dominates podcasting, or as some people claim a few of them do? Because the market doesn’t behave like one that is dominated. There

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