The Morning Brew: As Frank Herbert wrote in Dune, “The real universe is always one step beyond logic.” Case in point: a Decentralized Autonomous Organization (DAO) spent $3 million on a rare copy of a proposed Dune adaptation, allegedly with the misguided idea that owning the book would also grant them the rights to its content.

Some background: In 1974, director Alejandro Jodorowsky printed 20 copies of an exhaustive book that contained the script and concept art for his 14-hour film adaptation of Herbert’s Dune. This film was ultimately scrapped, due to its budget, but the book became the stuff of legend. Fast forward to November 2021 and Spice DAO, a blockchain collective, bought a copy of the book at auction for $3 million, around 100x its expected price. On Sunday, the DAO tweeted that they intended to do three things with the book:

1. Make it public
2. Produce an

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