Disney announced today that it’s raising the price of its ad-free Disney+ subscription to $10.99 per month starting December 8 in the United States, up from the current $7.99 price. The price change will coincide with the launch of the streaming service’s upcoming ad-supported plan, which Disney says will be priced at $7.99 per month.
Disney notes that the ad-supported tier will be called “Disney+ Basic” and the ad-free subscription plan will be called “Disney+ Premium.”
Earlier this year, Disney promised to limit total ad load to an average of four minutes of commercials an hour. The company also revealed that preschool programming will not have any commercials whatsoever. Disney+ will have fewer ads than its sister service Hulu’s ad-supported tier, which shows ads for nearly twice as much time (approximately 7.4 ads).
“With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be

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