LII is reaching more people than ever. In Fiscal ‘22, 45 million people visited the website, engaging in 74 million sessions and viewing 177 million pages of content. Though delighted, we were frankly a bit surprised. If you read our FY21 annual report, you’d have seen an acknowledgment of the Cornell Chronicle article on the traffic spikes we experienced around the major events of 2020-21 (Covid, Black Lives Matter protests, and January 6th insurrection). And if you’d asked us to make a prediction, we’d have expected traffic to decrease. Even though it was clear that the U.S. Supreme Court was headed for controversy, the coverage from the Court’s own website, along with news outlets, blogs, and, for any given issue, advocacy organizations with deep subject matter coverage typically keeps our own traffic to Court-related content at a relatively steady level.
Yet, LII sustained a traffic spike on decision day for Dobbs