An anonymous reader quotes a report from Bloomberg: Podcasters are always hunting for new, flashy places to promote their shows, ranging from billboards to floats in parades to airplane banners. Some networks, though, have uncovered a less-glamorous, yet highly effective way to gain millions of bankable listeners: loading up mobile games with a particular kind of ad. Each time a player taps on one of these fleeting in-game ads — and wins some virtual loot for doing so — a podcast episode begins downloading on their device. The podcast company, in turn, can claim the gamer as a new listener to its program and add another coveted download to its overall tally. The practice allows networks to amass downloads quickly by tapping into a wellspring of hyperactive video-game users. But it also calls into question who a legitimate podcast listener is and what length of time should be required to

  • https://games.slashdot.org/story/22/09/28/2055216/podcasters-are-buying-millions-of-listeners-through-mobile-game-ads?utm_source=rss1.0mainlinkanon&utm_medium=feed
  • 1664414721
  • post author: BeauHD

Read the original story