Earlier this week, Cindy Bassett and Laura Wilcoxon, librarians at the University of Missouri School of Law, hosted one of AALL’s Coffee Chats – this week’s topic was Marketing Your Electronic Resources: No More Best-Kept Secrets.
Thanks to the large audience, Cindy and Laura’s great moderator skills, and attendees willing to share in both chat and on Zoom, I came away with many great ideas about how to market my library’s electronic resources better in the new year. Obviously, not all of these can be implemented immediately, but I’m excited to start brainstorming what we can realistically accomplish with my team.
Cindy stressed that it’s important to get the basics out of the way before launching a new marketing plan.
First, figure out what databases people are using and cancel databases they aren’t. This sounds simple but if you don’t have the statistic to make this decision, it’s time to start keeping track.