Following the major integration of Showtime into Paramount+ two weeks ago, Paramount reported its quarterly earnings this morning, announcing that Paramount+ gained 9.9 million subscribers in Q4 to bring the total to 56 million subs, up from 46 million in the previous quarter. This means Paramount+ has more customers than Hulu, which recently reported 48 million subs. The company also confirmed it would raise prices across its service due to its combination with Showtime.
However, Paramount+ barely missed analyst expectations, who predicted a net addition of 10 million subscribers. Across Paramount+, Showtime, BET+ and Noggin, the company grew by 10.8 million direct-to-consumer (DTC) subs, reaching a combined total of 77 million customers.
Paramount revealed during its earnings call that it would no longer report total combined DTC subscribers starting in Q1 2023.
Paramount’s free, ad-supported streaming service Pluto TV saw an increase in global monthly active users, bringing its new total to 78.5
- post author: Lauren Forristal