Enlarge / Nvidia’s GeForce RTX 4070 Founders Edition is dwarfed by the 4090 and 4080 design, though third-party GPU makers can make bigger cards if they want. (credit: Andrew Cunningham)

Its specs have been thoroughly leaked for anyone paying close attention, but today Nvidia is making it official: It’s launching its GeForce RTX 4070 graphics card for a starting price of $599. This GPU will be the cheapest way to buy into Nvidia’s Ada Lovelace GPU family, which, in addition to better performance and power efficiency, gets you access to Nvidia’s DLSS 3 upscaling and frame-generation features and hardware acceleration for AV1 video encoding. Cards will be available from Nvidia and other partners starting on April 13th.

Nvidia’s Founders Edition card is significantly smaller than its RTX 4090 and 4080 GPUs, with a relatively svelte dual-slot cooler that will easily fit into most PC cases. GPUs made by Nvidia’s

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