Enlarge / Nvidia’s RTX 4060 lineup. It’s not listed here, but the regular 4060 will be launching at $299. (credit: Nvidia)

Nvidia is beginning to roll out its new Ada Lovelace GPU architecture to sub-$500 graphics cards, the models that the vast majority of PC gamers buy and use. There’s good news and bad news.
The good news is that the GeForce RTX 4060 Ti will launch on May 24 for $399, the same price that the RTX 3060 Ti launched for in December 2020—it’s the first GPU launch in ages not to come with a price hike built in. Like other RTX 4000-series GPUs, it supports DLSS 3’s AI-assisted frame rate-boosting technologies and AV1 video encoding support, and it’s much more power-efficient than its predecessors. The bad news is that the 4060 Ti is an unusually mild upgrade over the 3060 Ti, with the same 8GB bank of

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