Gfycat, a place where users uploaded, created, and distributed GIFs of all sorts, is shutting down as of Sept. 1, according to a message on its homepage. From a report: Users of the Snap-owned service are asked to “Please save or delete your Gfycat content.” “After September 1, 2023, all Gfycat content and data will be deleted from” Gfycat rose as a service during a period where, like Imgur, it was easier to use than any native tools provided by content sites like Facebook or Reddit.

As CEO and co-founcer Richard Rabbat told TechCrunch in 2016, after raising $10 million from investors, GIFs were “hard to make, slow to upload, and when you shared them, the quality wasn’t very good.” Gfycat created looped, linked Webm videos that, while compressed, retained an HD quality to them. They were easier to share than actual GIF-format files, and offered an API for

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