Jack Rives, who stepped down as executive director of the American Bar Association last February after 12 years in that role, has joined the legal services company Rocket Lawyer as president of a new business unit, Rocket Legal Professional Services, where he is now leading the company’s expansion of its delivery of more-affordable legal services through lawyers and legal professionals.
He will also oversee the company’s alternative business structure initiatives in the UK and as part of the Utah regulatory sandbox, seek ABS designation in Arizona, and play a key role in executing Rocket Lawyer’s plans to use artificial intelligence to accelerate lawyer productivity.
“His experience, along with the Rocket Lawyer natively digital legal services platform will rapidly scale the availability, responsiveness and affordability of qualified legal practitioners everywhere,” the company said in announcing the hire.
Ironically, while at the ABA, Rives spearheaded a partnership with Rocket Lawyer to launch ABA Law Connect,

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