Apple’s Vision Pro virtual reality headset officially launched in the U.S. on Friday. Customers who preordered the headset will begin to receive it or pick it up at Apple Store locations. CNBC adds: Apple CEO Tim Cook appeared at the company’s flagship Fifth Avenue store in New York City on Friday morning to celebrate the headset’s release. Speaking to CNBC’s Jim Cramer at the event about the Vision Pro’s high sticker price, Cook called it “tomorrow’s technology today.” The Vision Pro starts at $3,500.

“People can spread their payments out over time, and so that’s one affordability kind of thing,” Cook said, referring to a monthly financing plan that buyers can choose. “It’s chock-full of invention. It’s got 5,000 patents on it. We think we priced it at the right level considering the value of it,” Cook added.

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