Technology aimed at older people, whether it be healthcare, fintech or entertainment, is not new, but a new community of startups, investors and global industry leaders are shining a light on what they say is an $8.3 trillion opportunity.
AgeTech Collaborative from AARP is bringing together organizations, like T. Rowe Price, Walgreens, Cooley and QED Investors, to scale startup products and tools and get them in front of AARP’s 38 million members.
The collaborative kicked off with 50 participating startups, including Voiceitt, Rendever, Trust & Will and Mighty Health. Companies have the benefit of six testbeds to trial their products and will be able to bounce ideas off more than 10 investors and venture capitalists, top companies with a stake in the 50-plus community and service providers.
Andy Miller, AARP senior vice president of innovation and product development, told TechCrunch that while the spending power of those over 50 is already $8.3 trillion,

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