For any company, organization, or even individual writer, maintaining a consistent voice is a constant challenge. Writer is a startup aiming to provide a solution with an intelligent integrated style guide that goes beyond mere error checking. Following a $5M seed last year, the company has now raised a $20M A round to continue growing and improving its service.
Founder and CEO May Habib says that writing is “the last unstructured business process,” which is perhaps a bit optimistic (sometimes I think every business process is unstructured) but nevertheless a cogent thesis on which to build a company. Writing is, after all, fundamentally a creative process, and it is only by systematically taming that process that writing is able to be used as a business tool. (Even now I am taming it: must… resist… using em dashes in every sentence…)
It’s one thing to make sure that copy is clean and accurate,