By Tuesday morning Mastodon had gained 123,562 new users since October 27 (the site told TechCrunch) and had 528,607 active users. But by Saturday the number of new users had nearly doubled, to 230,000, reports CNN — with 655,000 active users.
In fact, for every 363 active users on Twitter, there’s now one on Mastodon, CNN’s figures suggest (since Twitter has nearly “238 million daily active monetizable users”). Exploring the recent spike, they note that Mastodon “has a similar look to Twitter, with a timeline of short updates sorted chronologically rather than algorithmically. It lets users join a slew of different servers run by various groups and individuals, rather than one central platform controlled by a single company like Twitter, Instagram, or Facebook.”
Unlike larger social networks, Mastodon is both free to use and free of ads. It’s operated by a nonprofit run by Mastodon creator Eugen Rochko, and is supported