The FTC, fresh off announcing a whole new division taking on “snake oil” in tech, has sent another shot across the bows of the over-eager industry with a sassy warning to “keep your AI claims in check.”
I wrote a little while ago (okay, five years) that “AI Powered” is the meaningless tech equivalent of “all natural,” but it has progressed beyond cheeky. It seems like just about every product out there claims to implement AI in some way or another, yet few go into detail — and fewer still can tell you exactly how it works and why.
The FTC doesn’t like it. Whatever someone means when they say “powered by artificial intelligence” or some version thereof, “One thing is for sure: it’s a marketing term,” the agency writes. “And at the FTC, one thing we know about hot marketing terms is that some advertisers won’t be able to stop themselves

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