In the latest sign that Meta’s new Twitter lookalike Threads is unlikely to capture the essence of its predecessor, the company is apparently actively disinterested in cultivating its new app into a useful hub of breaking news and world events.
In a reply to a question from The Verge’s Alex Heath, Instagram head Adam Mosseri, currently the default hype guy for Threads too, said that Meta’s goal isn’t to replace Twitter, but rather “to create a public square for communities on Instagram that never really embraced Twitter and for communities on Twitter (and other platforms) that are interested in a less angry place for conversations, but not all of Twitter.”
He continued:
“Politics and hard news are important, I don’t want to imply otherwise. But my take is, from a platform’s perspective, any incremental engagement or revenue they might drive is not at all worth the scrutiny, negativity (let’s be honest), or integrity